Ickle Eco was created by me - Kelly, Mum to Charlotte and Isabella, who both suffer from eczema. It was born from a desire to help other parents with children who suffer from eczema and other skin allergies. Together with my friend Victoria, we have designed and developed a range of totally natural products.

Ickle Eco is different to other eczema baby clothing companies. We wanted to create a range that crossed the boundary into fashion clothing - just because your child has eczema don't mean they have to forego looking stylish. We offer a range of both sleepwear and daywear, so our clothes can be worn anywhere, meaning your baby can benefit from Bamboo wherever they go!

Our clothes provide great value for money, as they are made with a heavier weight fabric than you will find on the high street, meaning they last longer!

We take conscious decisions about the impact on our environment in all aspects of our company operations. Our fabrics are totally chemical free and are OEKO-Tex 100 certified, we use cotton thread, cotton labels, nickle free poppers and our printing inks are completely safe and certified. We also choose the most environmentally friendly products elsewhere in the business; our stationery is recycled or from sustainable sources; all our packaging is minimised and what we must use is recycled.

'Best for Baby'. We want to promote whats best for baby, including breast-feeding. Breast milk can help to minimise eczema flare-ups and reduce skin allergies as well as being the most natural nutritious (as well as cheapest!) way to feed your baby.